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Victor Wembanyama’s strategic approach towards sponsorship deals

On Wednesday night, the rookie shared some insight into his strategy for selecting sponsorship deals

NBA: Los Angeles Lakers at San Antonio Spurs Daniel Dunn-USA TODAY Sports

Victor Wembanyama has been a sensation on the court this season. His recent performances have delivered historic numbers, dominating even the most dominant bigs in the league. Beyond his on-court prowess, Wembanyama’s approachable demeanour off the court has charmed media members. During a recent Wednesday night interview, he unveiled intriguing insights into his strategy for selecting sponsorship deals.

Despite numerous companies contending for endorsement deals with the rookie, Wembanyama remains discerning. While the financial appeal is undeniable, his decisions are driven by more than financial gain. Instead, he places vital importance on a product’s value, its alignment with his personal image, and its capacity to inspire others.

One notable collaboration that diverged from the usual basketball shoe endorsements was his partnership with Barcode Drink. Why Barcode? The answer lies in their shared values. Much like Wembanyama’s aspirations, Barcode represents a commitment to health and excellence, striving to carve its niche in the market. The resonance between Barcode and Wemby’s ethos forms the foundation of their collaboration.

As a result, San Antonio is now adorned with Barcode posters featuring Wemby, a visible testament to their synergistic partnership. Understanding Wembanyama’s approach offers a glimpse into the strategic direction he takes with his sponsorships, leaving us keen to witness his future collaborations.


I always find it intriguing to read the opposition’s perspective after their first encounter with Wembanyama. Austin Reeves provides a valuable insight into the challenge of attempting a layup with the rookie defending.

This was the play Reeves’ referring to:

As for the H-E-B commercial release, despite not holding the central role, Wemby’s acting debut earns a solid A-! His delivery of the “One hand” line stands out as his best moment.

There’s a particular play that truly showcases Wembanyama’s dominance on both offense and defense. It serves as a preview of the promising future ahead for Spurs fans.

That photo is pure gold - Wembanyama handling 10 grocery bags is wild.

Wemby’s dunk over Anthony Davis was jaw-dropping. Watching someone effortlessly leap over AD is simply incredible.

Lastly, look who’s back on top!