Yesterday, the San Antonio Spurs are announced a new team partnership with Socios.com, a leading global blockchain provider for the sports and entertainment industry.
This season, Socios.com will be integrating into advertising and TV-visible signage throughout the AT&T Center during Spurs home games, creating unique game night content.
“The San Antonio Spurs have a long-standing global fanbase and we are excited to work with Socios.com to identify new and innovative ways to engage with our Spurs family,” said Katrina Palanca, Vice President of Global Partnerships for Spurs Sports and Entertainment. “Our Spurs Digital Arena enables fans to cheer, engage and interact with the team and other passionate fans from anywhere, and our partnership with Socios.com positions us to explore future opportunities to take these fan interactions to the next level through blockchain technology.”
Socios.com’s platform offers sporting organizations tools to engage with their global fanbases.
“I’m delighted the San Antonio Spurs have become the latest major US-based sporting organization to join our rapidly expanding network,” said Alexandre Dreyfus, CEO of Socios.com and Chiliz. “Socios.com is fast developing into a global fan engagement powerhouse. This is the start of an exciting partnership that can eventually lead to greatly enhanced day-to-day fan engagement for Spurs fans around the world.”
The San Antonio Spurs joins a network of major international sporting properties including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Manchester City, Inter Milan, Arsenal and the Argentina and Portugal national soccer teams, as well as a number of leading F1, esports and cricket teams.
I’m going to admit, I do not quite understand all of the new technological aspects of major sports. To be fair, I was using an antenna to watch the 2013 NBA Finals. If you know more about what this format offers (or just want to tutor an old guy on social media and beyond), share your knowledge in the comments.
As a baseline, I had to Google “blockchain technology.”
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