The San Antonio Spurs recently announced a multiyear partnership renewal with Jack Daniel’s Tennessee Whiskey. For more than a decade, the two brands have teamed up.
At the AT&T Center, fans can stop by the newly branded Jack Daniel’s plaza-level bar area, located at section 122, and partake of a variety of non-alcoholic and alcoholic beverages, such as the Spur in my Boot, The Throwback, and Fiesta Old-Fashioned, as well as new Jack & Coke and Jack Honey & Lemonade frozen novelties.
“Jack Daniel’s has a rich history of bringing sports fans together by creating moments that excite and memories that endure,” said Katrina Palanca, VP of Global Partnerships. “We’re excited to continue building distinguished concepts together through our partnership and showcasing the Jack Daniel’s branded bar space with new specialty cocktails that are sure to quickly become fan favorites.”
The Tennessee legend continues to be integrated into Spurs Spanish radio game broadcasts, advertising and TV-visible signage throughout the AT&T Center during Spurs home games. Digitally, Jack Daniel’s will appear on Spurs.com and across Spurs multiple social formats.
“San Antonio is one of our most important markets and Jack Daniel’s is extremely excited to extend our long-standing marketing partnership with the Spurs,” said Robert Rixman, Jack Daniel’s Marketing Manager. “We are thrilled for fans to have the opportunity to enjoy a cocktail responsibly at the Jack Daniel’s bar while cheering on the team and look forward to toasting to many victories for years to come.”
Both Jack Daniel’s and the San Antonio Spurs encourage patrons to drink responsibly, hence the non-alcoholic options, but as always, the AT&T Center is a place to have fun and cheer on your Spurs.
Go Spurs Go!
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