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Spurs’ “What’cha Reading” registration is now open

The annual Whataburger partnership program aims to instill a love of reading for elementary-aged children.

Jeph Duarte

From a press release through Spurs Organization:

Registration is now open for this year’s Spurs What’cha Reading program, presented by Whataburger, designed to encourage students of all reading levels to expand in their reading abilities in fun and engaging ways. Teachers interested in participating in this learning opportunity can register their classrooms, in-person or virtual, now through Oct. 19 at

Your first-grade through fifth-grade students are encouraged to grow their love of reading through the annual What’cha Reading program. This year’s installment will be managed virtually.

Starting Oct. 19, participating students will be encouraged to read for a chance to win special prizes, including Spurs and Whataburger swag, Whataburger for lunch, and an exclusive virtual event with a special guest.

Last year’s winner, Alex Best, won a pep rally for the entire Roy Cisneros Elementary School student body where surprise guest, Derrick White, emceed. Along with the Coyote and Spurs arena host Chuck Cureau, the school became very loud.

Eventually, a small group of students were invited to a special Spurs version of “Jeopardy” where White hosted and all participants received prize packs from Whataburger.

“In the more than 20 years that Whataburger has partnered with the Spurs to support the What’cha Reading program, it’s been such a joy to see so many children develop a love of reading,” said Whataburger Sponsorship Director Jeff Altman. “As part of our Whataburger Feeding Student Success program, we plan to continue encouraging students to learn and grow while celebrating their achievements for many years to come.”

San Antonio Public Libraries, in partnership with the Spurs What’cha Reading Program, have created a monthly list of free downloadable books, available at

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