What the tunes are like at the AT&T Center

Mike Ehrmann

The San Antonio Spurs are known for their themes of tradition, community, and family, solidified through a dynasty of championships and legacies. Attending a game at the AT&T Center is an experience, from the Tex-Mex concessions to the in-game music, all bringing in the culture and heritage of the city.

TRADITION

I bet those sitting in the arena in San Antonio would conclude that the majority of the musical entertainment for the Spurs is the traditional, very cliché "Jock Jam-ish" songs. We've got Queen and Village People and House of Pain. That's the ritual in the team, the conventional and boring. But the fans LOVE it. They love dancing the Macarena, hoping to get on the Jumbotron. They pretend to be rock stars with an air guitar, jamming out to Guns N' Roses. We all laugh, but we always want more.

COMMUNITY

Being in San Antonio, there's always a sprinkle of George Strait or Garth Brooks, leading the entire crowd in a group karaoke session to "Friends in Low Places" or "All My Ex's Live in Texas." It would be blasphemy without the appreciation of our cowboys in ironed jeans and boots.

And we can't forget the totally awesome (GIGGLE) music careers of Tony Parker and DeJuan Blair, whose music is occasionally featured during games. Didn't know about these bright rap stars in black and silver uniforms? Behold, their music videos:

Tony Parker & "Balance Toi"

DeJuan Blair & "You Better Recognize"

FAMILY

While the Spurs preach about family, I am always surprised by is the use of inappropriate, not family friendly rap and pop songs during games. My education in sport communication would conclude that the choice of current iTunes hits would be to appeal to certain demographics in the arena, hoping to seem slightly cool amongst the country and hair bands. I would also conclude that to some in the crowds at our arena, the use of hard-core rap and sexual pop songs reinforces probably stereotypical thoughts of NBA and the hip-hop culture.

No matter, everyone who is present at a Spurs game in San Antonio receives an experience at the AT&T Center. The introductions are always a sensory overload with lights and music and fireworks. War-like music seems to accompany those videos, showing the teams in fighting stances and faces, ready for battle. The crowd gets pumped, and every single person becomes part of the family for that evening's game.

Is there room for improvement? Always. We could get rid of the Jock Jams and silly dances, but that's part of sports. That's part of the Spurs, a traditional, and almost ritualistic experience. I roll my eyes at the musical selections every time I attend a game, but the experience guarantees a good time, and our town knows how to throw a fiesta and every game is a party.

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