"The thesis of this piece begs the obvious question: why do I get heckled so much? I’d like to think I’m a good guy who plays hard and is about the right things on and off the court. Or maybe I’m way off with that self-given synopsis of myself? After some serious soul searching, it came to me. Opposing fans don’t hate me because I’m a bad guy. They heckle me because I’m an easy target." You should read the whole thing. It's pretty funny. Especially the part about his sneakers.