FanShot

SBN: Miami Heat Use Cheesy Instructional Video To Combat Fan Apathy

A team with LeBron James, Dwyane Wade and Chris Bosh isn't enough for fans of the Miami Heat thus far. Ticket prices are dropping, empty seats are visible during broadcasts and fan participation is leaving something to be desired during home games. What do desperate times like these call for in Miami? A cheesy instructional video for the fans, of course! "Fan Up."

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